BBC Tiny Happy People

https://bbc.co.uk/tiny-happy-people

In March last year, the BBC launched its new Education Strategy, with the aim of improving social mobility across the UK. One of the key strands in the Education Strategy is improving literacy rates by focusing on pre-school children to counter the fact that the most disadvantaged 5-year-olds can be 19 months behind their more affluent peers in vocabulary development on school entry.

Tiny Happy People is designed to complement the great work many organisations across the UK are already doing and we have created a series of short evidence based films, interactive and articles aimed at parents and carers, community and professionals. The first year of the campaign will focus on pregnancy to 12 months and the following 4 years will take each subsequent year of the child’s’ life.